marketing plan - week zero

since the ecreferral group is all about how to market your small business, we have already decided to use "marketing the ecreferral group" as a testbed to prove our expertise.

i propose we divide the subject into 50 +/- topics.
one of us will present one 5 minute topic each week.

for instance matthew, being a banker, has expertise in evaluating business plans; since he deals every day with business people asking for a loan to start or grow their business.

and alice, being a graphics designer, can give us her expert opinion about logo design and about presenting your business in print.

and nancy can give us the benefit of her experience as a public speaker, and tell us the main points of giving a successful presentation.

and so on.

each presentation will go on our blog as a chapter of our new book. [insert book title here]. and maybe as a podcast. or even a video blog.

and
since our presence is all about buzz
it would be *really* helpful to our buzz quotient if each of you started a personal blog and take 5 minutes out of your life each week to blog how wonderful that week's presentation was.... with a link to the ecreferral blog of course...

here's a starter list of topics.
feel free to add|modify|delete
i'm sure our focus will change over the next 12 months
getting started
the business plan
the marketing plan
business ethics
business writing
people skills
leadership vs management
corporate culture
how to get good employees and keep them
finances
lease or buy?
finding money
legal
contract law
labor law
taxes
operations
project management
time management
six sigma - continual improvement
back office skills
accounting
financial statements
invoicing
a/r
a/p
cash flow
keeping sales history
customer service
computer hardware and software that can make your job easier
marketing
negotiating
body language
branding
your logo design
your look and feel in print and on the web
public relations
customer relationships - keeping in touch
public speaking - presenting yourself
seminars as a marketing tool
copywriting - words that sell
market research
discover your strengths - what do you have to offer?
discover your weaknesses - how can you strengthen them
who is your customer?
social networking - team building
viral marketing
guerilla marketing
traditional print media advertising
internet marketing
usability
your website look and feel
e.commerce
google ad words
seo search engine optimization
blogging
meetup dot com
book reviews
the tipping point
the art of war
the book of five rings

Posted by peter October 30, 2008
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